Whether you desire to be a freelance SEO expert or a part of a well-known SEO agency, you would first need to be well-versed of the different internet marketing areas. More so, your knowledge should turn in to results of getting websites, preferably your own website group seo tools first, rank in the search engines especially Google. Itemized below are the things you need to be the best SEO practitioner you could be.
Probably, your basic knowledge of SEO processes and how it generates money got you interested in learning more it and considering providing SEO services as a career. This is a good start. However, it is important to stay up to date on the latest developments in the SEO industry.
It is a given fact that search engine rules change almost on a daily basis. On top of that, search engine algorithms remain a mystery until now. This is why being well-informed as much as you can on SEO is important because what worked today may no longer work in a couple of days.
SEO related articles, forums, seminars and training programs flourish online. They can give you training and advice on becoming a search engine optimization consultant. You can also add in your library SEO or internet marketing books authored by specialists in the field.
Set Up Your Own Website
You can never prove yourself credible in providing SEO services unless you own a SEO themed website that will embody your SEO strategies. Apply in your website the techniques that you plan to offer your prospect clients. You can use your own website as a trial-and-error site to conduct processes from simple keyword research to building backlinks.
Following are some helpful insights in creating a successful website for your SEO venture:
Content is everything – Readers and search engines love interesting and useful content. By keeping a website of quality content, you can an authority in your niche. This can get your website all the traffic it needs.
Post images or videos – Second to content, readers and search engines are attracted to images and videos related to the search topics.
Get quality backlinks – Whether your website holds a lot of pages, it can still be highly optimized with quality backlinks. An SEO expert connects with authority sites that are related to your SEO themed website.
Always wear the right hat – Be smart with the SEO tactics that you will use to promote your website and the websites of your future clients as well. You have the freedom to choose among the SEO hats – black, gray or white. The right hat can help you build your SEO empire while the wrong one can crash your online presence anytime. So, be wise.
Create a portfolio.
Once potential clients get drawn to your website, most of them will ask for a list of websites that you have successfully optimized to their own benefit. If it happens that you do not have client websites, you can start building your reputation by offering a friend, a relative or a few non-profit organizations your services for free. Such can give you opportunity to practice your skills, build up your portfolio and create a contact list. This is also a good way to promote your SEO business.
Meanwhile you can also go for smaller and less demanding clients for a start. As you become an established SEO expert, you will be ready to optimize websites of bigger companies. Designing some websites for your own use and get them ranked is an ideal way to begin with. Once they gain some a substantial flow of traffic, you can sell them or load them up with AdSense.